Sony is shifting strategy to offset climbing memory costs by focusing on monetizing its existing PlayStation 5 user base rather than raising hardware prices. During the Q3 FY2025 earnings call, Sony Group's CFO Lin Tao revealed the company has secured sufficient memory modules to maintain stable PS5 pricing through 2026.

With 92 million PS5 units sold, Sony plans to minimize the impact of increased component costs by prioritizing software and network services revenue growth. The company is negotiating with suppliers for consistent memory module availability to ensure uninterrupted production of both standard PS5 consoles and the more powerful Pro variant.

This approach mirrors Nintendo's strategy last year when it avoided raising Switch 2 prices by increasing accessory costs instead. Sony's decision to protect hardware pricing while boosting monetization of its installed base reflects the challenging component market where even major players face higher memory and storage expenses. The console maker aims to balance profitability with consumer affordability in an increasingly competitive gaming landscape.