Sony plans to launch PlayStation 6 in 2028 as a new flagship. Leaker KeplerL2 says the console's bill of materials now sits around $960, up from an earlier $760 estimate. The rise reflects a deepening RAM shortage that could last until 2028. This shift forces Sony to rethink component sourcing to maintain performance levels globally.

The projected retail price for the Digital Edition hovers between $850 and $899, while the Disc Edition could reach $950. Sony reportedly plans to keep a disc drive, but may redesign the media interface. Consumers will see a higher entry point than the PS5's $649.99 model, pushing them toward premium tiers for high‑end gaming ecosystems.

Microsoft has mirrored the trend, raising Xbox Series console prices by $100–$150, while Valve’s Steam Machine launches at a steep cost amid the same memory crunch. These moves underscore how supply bottlenecks inflate unit prices and shift the balance between hardware and software costs for next‑gen platforms in 2028 market and consumer expectations to adapt.

With launch set for 2028, the PS6's pricing strategy will test whether gamers accept higher upfront costs or seek alternative ecosystems. The console’s hefty bill of materials and the ongoing RAM crisis mean Sony must prioritize cost control and supply chain resilience if it wants to stay competitive against rivals in the global gaming market.