Taiwanese outlet Benchlife reports that NVIDIA and AMD have both raised GDDR6 and GDDR7 memory prices to their add-in-board partners due to the ongoing DRAM shortage. However, the pricing for NVIDIA's bundled GPU and memory packages is notably lower than AMD's. Both companies bundle their GPU dies with memory, setting final prices based on their DRAM acquisition costs and desired profit margins.

This pricing advantage stems from NVIDIA's greater scale and long-term contracts with major DRAM manufacturers like Samsung, Micron, and SK Hynix. AIB partners benefit from this bundling, as sourcing memory independently would likely mean facing severe shortages and even higher costs. The report highlights NVIDIA's continued market leverage, even amid industry-wide component scarcity.

The key takeaway for consumers is that while both brands face higher input costs, NVIDIA's supply chain efficiency could translate to more stable or competitive retail pricing for its graphics cards. AMD's steeper memory bundle costs may pressure its partners' margins or final product pricing. The situation underscores how supply chain negotiations directly impact the graphics card market's competitive dynamics.