According to reports, AMD's add-in board (AIB) partners are preparing to increase GPU prices again, potentially by 10%. They're also shifting their focus to 8 GB models like the Radeon RX 9060 XT. This follows a January price adjustment and is driven by a GDDR6 memory shortage, impacting profit margins. Expect these changes to hit mainland China first.

This move suggests a strategic adjustment due to rising DRAM prices. Manufacturers are prioritizing cheaper-to-produce 8 GB variants. This could make 16 GB cards more expensive, potentially narrowing the price difference between AMD and NVIDIA in the midrange. Resellers stocking up after the January increase might create uneven availability.

The shift to 8 GB cards is a response to the current memory market. While 8GB is sufficient for many games, it may not be enough for some higher-end titles. Keep an eye on pricing from retailers like Amazon and Newegg, and watch for how this affects the availability of different AMD card models.

Ultimately, this reshuffling impacts consumers. Gamers may see fewer options for high-VRAM cards, and the price of mid-range GPUs could increase. The situation also highlights the ongoing volatility in the component market and its influence on graphics card pricing and availability.