Global tablet shipments edged up 0.1% YoY to 37 million units in Q1 2026, per Omdia data, signaling weak underlying demand. While Latin America and the Middle East led regional growth, inventory hoarding masked sluggish consumer appetite. Analysts note vendors prioritizing smartphones over tablets due to tighter margins and supply constraints. Apple maintained dominance with 14.8 million units shipped (+7.9% YoY), driven by iPad Air sales, while Huawei (+28%) and Lenovo (+20%) surged in Asia Pacific. Samsung (-12.6%) and Xiaomi (-13.6%) faced pricing pressures, highlighting sector volatility.