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ASUS Gigabyte Raise RTX 5080 Prices in China

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Rumors of the RTX 5080 16 GB being discontinued are picking up steam, and the effects are starting to show. RTX 5080 16 GB wholesale prices in China have jumped by around 2,000 yuan (roughly $300), according to new information from Board Channels. The card previously traded at 12,700 to 13,500 yuan (~$1,900 to $2,020) and now sits at 14,500 to 15,000 yuan (~$2,170 to $2,240). Board Channels blames tighter upstream supply and the reported discontinuation of the 16 GB model. A leaker recently claimed that NVIDIA has set January discontinuation dates for the card, though NVIDIA hasn't confirmed anything.

Along with the RTX 5080 16 GB, the RTX 5070 Ti, which uses the same 16 GB of GDDR7, is also facing price hikes. It is now going for 9,650 to 9,850 yuan (~$1,440 to $1,470), compared to 9,000 to 9,150 yuan (~$1,350 to $1,370) before, a roughly $100 bump. Board partners are adjusting too. ASUS has reportedly added 1,000 yuan (~$150) to all of its RTX 5080 16 GB models and 200 yuan (~$30) to the RTX 5070 Ti, RTX 5070, and RTX 5060 Ti 16 GB cards. Gigabyte went further, with 1,200 yuan (~$180) on its RTX 5080 cards and 200 yuan (~$30) on the RTX 5070 Ti and RTX 5070. Cheaper RTX 5060-class cards from both brands saw smaller bumps of 200 yuan (~$30) or less, and ASUS reportedly raised prices on its Radeon cards as well, between $15 and $50.

Then there's the rumored RTX 5080 24 GB, which NVIDIA reportedly plans to launch in Q1 2027 as a replacement for the 16 GB model. Board Channels expects it to be expensive, possibly landing around 19,999 yuan (nearly $3,000), and it looks like that expectation is dragging 16 GB pricing up with it. Price changes like these often hit China first, and with memory makers warning that commodity DRAM, GDDR7 included, will stay tight through at least 2028, buyers elsewhere should probably brace for higher prices soon.

Source: TechPowerUp News · Summarized by HeadlinesBriefing