A US court has ruled that Google will not be required to sell its ad exchange, marking the third major antitrust case to conclude with limited consequences for the tech giant. While legal disputes over advertising remedies may continue, Google emerges largely unscathed from years of regulatory scrutiny. The Department of Justice’s search-focused case also ended in a loss for the company, though it avoided divesting its Chrome browser.

Instead, Google was ordered to share search data with competitors and cease mandating pre-installed Google apps on mobile devices. Separately, Epic Games sued Google over alleged monopolistic practices related to Android and the Play Store, claiming suppression of alternative app stores and inflated consumer prices. Though Google lost, the remedies are restricted to the US and leave Google in control of app vetting.

As part of compliance, Google began allowing third-party app store distribution, reduced Play Store fees, and enabled alternative payment systems. Despite multiple legal defeats, Google’s market dominance remains intact, positioning it to expand into AI without significant regulatory interference.