A severe memory shortage driven by AI demand is now disrupting the entire PC component market. Prices for standalone RAM kits have already tripled, and the crunch is spilling over into GPUs and SSDs. This isn't just a niche issue; it's reshaping what's available for consumers building or upgrading systems right now.

The impact is most visible in the GPU market. Manufacturers face a tough choice: use scarce GDDR7 memory on mid-range cards or allocate it to premium models with higher profit margins. This logic explains why models like the RTX 5070 Ti are being quietly deprioritized, pushing buyers toward more expensive options like the RTX 5080.

While high-end cards sell for 40-50% above their MSRP, the situation is less dire for mid-range GPUs. Cards like the RTX 5070 and Radeon RX 9070 are still near their launch prices. Meanwhile, SSD prices are climbing steadily, with high-capacity drives hit hardest as NAND flash supply tightens alongside memory chips.