Norway's squad embraced a Viking theme ahead of the 2026 World Cup, unveiling a photo series shot by David Yarrow. Players stand on a beach beside three reconstructed longships, echoing early‑Medieval raids on England’s coast. The visual stunt aims to rally national pride and signal a fierce approach as the tournament looms.

Star striker Erling Haaland appears wielding a sword and shield, hair unbound, in his solo portrait. The Manchester City forward finished the 2025‑26 season with 27 goals and eight assists in 34 starts, cementing his status as Norway’s offensive lynchpin. His form fuels expectations that the team can translate the theatrical image into on‑field results.

Norway opens Group I against Iraq on June 16, followed by matches versus France and Senegal. Betting markets list the Norwegians at 35‑1 odds to lift the trophy, reflecting both optimism and the novelty of their branding. The Viking tableau provides a psychological edge, but success will hinge on Haaland’s scoring streak and the squad’s defensive cohesion.

The campaign’s visual flair has already sparked merchandise sales and social media buzz, turning the team into a cultural export as much as a sporting contender. Critics argue the spectacle could distract from tactical preparation, yet coach Ståle Solbakken insists the players channel the warrior spirit into disciplined play. Norway’s performance in the opening games will test that balance.