The Dallas Cowboys are poised to use the franchise tag on star wide receiver George Pickens, securing his services for the 2026 season at an approximate cost of $28 million. This move will prevent Pickens from entering the free agency market and gives the Cowboys control over his future contract negotiations.

Pickens, who had a breakout season in 2025, set career highs with 90 catches, 1,409 receiving yards, and nine touchdowns. His performance was pivotal for the team, and quarterback Dak Prescott has publicly stated the importance of retaining Pickens, citing his significant impact on the team's offensive strategies and success.

Fact: The franchise tag is a contractual mechanism that allows teams to retain players for one additional year at a salary based on the average of the top five salaries at the player's position, which in Pickens' case, is estimated to be around $28 million.

With Pickens secured, the Cowboys will address their upcoming offseason, which includes managing 15 unrestricted free agents. This strategic move signals the team's commitment to building around its core players and maintaining competitive depth. The Cowboys' decision to franchise tag Pickens underscores their long-term vision for the team's offensive capabilities and future success.