Sweden has become one of Europe's hottest startup hubs, producing companies like Spotify and Klarna. Sophia Bendz of Cherry Ventures explains that being a founder is now culturally cool, unlike the past when banking or consulting was the norm. Funding has surged, with $2.8 billion raised this year, approaching the $8.5 billion peak of 2021.

The ecosystem benefits from experienced entrepreneurs mentoring newcomers, creating a self-reinforcing cycle. American investors are increasingly flying in to back local talent.