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X comeback? European tech debates return to platform

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European tech professionals are reconsidering X after a mass exodus to LinkedIn. The platform, once dominated by crypto scams and political content, now offers improved engagement for business networking and content creation.

Several factors contribute to this potential revival. The absence of a US presidential election has reduced political noise, while Elon Musk's departure from daily management has tempered controversy. Meanwhile, alternatives like Bluesky and Threads have failed to capture sustained attention, leaving X as the primary real-time conversation platform.

Opinions remain divided among industry leaders. Some, like Paris-based investor Michael Jackson, praise X's unmatched global reach and influence. Others, including German investor Andreas Klinger, criticize the platform's declining quality and MAGA-dominated discourse. Content creators like Seb Johnson report higher engagement and monetization opportunities on X compared to LinkedIn, despite concerns about content moderation and chaotic newsfeeds.