LinkedIn is rolling out a set of new features aimed at people juggling side hustles, vibe-coding projects and other pursuits that fall outside their day job. The company is updating profiles so users can highlight multiple jobs, and it is adding creator-focused tools for founders.
Some of the changes are designed to help people keep up with the connections they actually know. The service is testing a "network" feed that shows posts and updates only from existing connections and accounts users follow, rather than algorithmic recommendations. LinkedIn is also adding a "business card" feature that can be saved to a phone's wallet app, making it easier to connect with people met in person.
Founders and business owners will get a new way to monetize their presence through "Advice Sessions," which let people offer paid one-on-one meetings and consultations on the platform. The feature will initially be available to business premium subscribers in the US, and LinkedIn says it will not take a cut of users' earnings from these sessions. Other creator tools include a new analytics dashboard showing how posts are performing, and an expanded revenue-sharing program for video creators that passes on a share of revenue from pre-roll ads.
LinkedIn says the changes reflect how work has changed with the rise of AI. The company reports a 70 percent increase in people adding "founder" to their profiles over the past year, and more users listing multiple ongoing roles. Asked whether AI is making it easier to start ventures or pushing people to get more creative amid labor market disruption, Chief Product Officer Hari Srinivasan said the data shows "there are definitely more people starting businesses now," though it is "hard to tell" the underlying reasons. He added that building a business involves more than vibe coding a piece of software: "You can build all this incredible stuff with AI, but I don't know if it's necessarily made it easier to build a business."
Source: Engadget · Summarized by HeadlinesBriefing