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Startups Must Prove AI ROI to Enterprise Clients

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Enterprise customers now demand clear proof of ROI from AI tools. A Sifted report highlights that 66% of IT leaders plan to reduce AI spending if they cannot demonstrate tangible value. Startups must shift from demoing features to showing measurable outcomes like cost savings or productivity gains.

Key figures like Trisha Prabhu emphasize that AI must solve real business problems. Companies such as ServiceNow, IBM, and Notion are already integrating AI into workflows. The focus is on concrete metrics—reduced errors, faster processing, and better decision-making.

Without clear ROI, startups risk losing enterprise contracts. Firms now expect AI to deliver immediate, quantifiable results, not just innovation.

Source: Sifted · Summarized by HeadlinesBriefing