Max Tkacz, 32, departed from Berlin AI firm n8n—a company now valued at $5.2bn—after nearly six years as its third employee. He launched Flowgramming Studios in a 350‑square‑metre warehouse, targeting a tech audience with game‑show content. The startup has secured €295k in funding, €40k of which came from Tkacz himself.

Tkacz’s breakout moment came with *Agentic Arena*, a one‑on‑one AI‑agent competition that drew 145k views and sparked multiple enterprise contracts. The success prompted n8n to offer him €200k to stay, a deal he declined, letting the company become a backer of his new venture instead.

The move signals a growing trend of creators pivoting from traditional tech roles into media production, blending AI, gamification, and viral marketing. Investors watching the space should note Flowgramming’s potential to secure licensing deals, attract brand sponsorships, and tap into the lucrative intersection of AI tech and YouTube‑style content.

For business leaders, the case underscores the value of cross‑disciplinary skill sets and the importance of nurturing creator ecosystems to generate both brand engagement and new revenue streams.