Viventium, a human capital management firm backed by LLR Partners, has acquired Perks4Care, a Florida-based platform enabling care providers to reward caregivers with redeemable points for gift cards. The deal aims to strengthen Viventium’s tools for recruiting, engaging, and retaining post-acute care workers through customizable incentive programs. Perks4Care, developed by Joe Kraus and Linda Donev—founders of Soneto—allows organizations to tailor rewards to operational goals, addressing a critical need in the post-acute care sector. Navin Gupta, Viventium’s CEO, emphasized the acquisition’s role in fostering “cultures where caregivers feel appreciated,” aligning with the company’s mission to improve the caregiver experience.

This move signals growing consolidation in the human capital space, as providers seek innovative solutions to address workforce challenges. Perks4Care’s integration into Viventium’s ecosystem could set a new standard for real-time recognition programs in healthcare.