Sure Werx, a safety‑equipment platform backed by Partners Group, announced the purchase of Italy‑based Genesi. Genesi, headquartered in Bergamo, has supplied work‑at‑height and confined‑space products for more than two decades. The deal adds a European foothold to Sure Werx’s portfolio, which already spans over 15 brands from North America and Canada. The purchase aligns with Sure Werx’s strategy to capture growing demand for occupational safety solutions in Europe.

The acquisition broadens Sure Werx’s fall‑protection platform, giving it direct access to the EU market and a mature product line that complements its existing offerings. Genesi’s engineering expertise and established distribution network in Italy are expected to accelerate cross‑selling opportunities across the 15‑brand suite. Genesi’s sales add about €30 million annually, lifting the top line.

Sure Werx’s dual headquarters in Vancouver and Elgin position it to leverage North American scale while integrating Genesi’s European capabilities. The move signals a broader trend of consolidation in the safety‑equipment sector as firms seek geographic diversification and product depth. The deal also helps the firm meet stricter EU safety rules.