Princeton Equity Group has invested in KidStrong, a Frisco, Texas-based provider of science-based children’s training programs. The deal marks a strategic move to scale KidStrong’s franchise network, which supports over 85,000 members across 184 centers in the US and Canada. Founded in 2015, KidStrong offers 45-minute classes for children up to age eleven, focusing on emotional, mental, and physical development through engaging curricula. With 320 franchise locations in development across 33 states, the brand aims to solidify its position as a leader in youth fitness and wellness.

KidStrong’s model combines structured physical activity with cognitive skill-building, differentiating it from traditional after-school programs. The franchise’s growth trajectory reflects rising demand for holistic child development solutions. Matt Sharp, KidStrong’s CEO, emphasized the partnership’s role in enhancing operational support for franchisees, though financial terms of the investment remain undisclosed.

The move underscores investor confidence in KidStrong’s market potential, particularly as parents prioritize programs that blend physical fitness with social-emotional learning. By expanding its footprint, KidStrong targets a $1.2 billion youth fitness market, positioning itself to capture a growing share. Analysts note the timing aligns with increased parental spending on extracurricular activities post-pandemic.

This investment highlights Princeton Equity Group’s focus on high-growth franchises with scalable models. For KidStrong, the partnership provides capital to accelerate franchising while maintaining its science-driven approach. The deal’s success could redefine how franchise-based education programs compete in the wellness sector.