Pophouse has announced it is acquiring a stake in the publishing and master rights, as well as the name, image and likeness rights, of British rock band Iron Maiden.

This partnership follows a year of collaboration that included the Infinite Dreams Museum Experience at Knebworth’s Edd Fest and plans to film the ongoing Run For Your Lives world tour for a cinematic project.

Iron Maiden, formed in 1975, has sold more than 100 million records and played nearly 2,500 shows in 64 countries.

With this deal, Pophouse Entertainment will have deeper access to Iron Maiden’s catalog and brand, positioning both entities for future media and licensing opportunities.