Metric Capital Partners has agreed to sell BeeDigital, a Spanish platform providing digitalization and digital marketing services to small and medium-sized enterprises, to GPF. The deal marks the end of an eight-year hold for the European private credit manager, which originally acquired the business alongside Evolvere Capital in 2017 through a loan-to-own transaction from a consortium of credit hedge funds.

BeeDigital has built a substantial footprint since that 2017 acquisition, growing to roughly 65,000 recurring subscription customers across Spain and Latin America. The company has secured partnerships with major corporate players including Vodafone, Mastercard, and Telefonica, giving it distribution channels that most SME-focused platforms cannot match. Earlier in 2025, BeeDigital completed a €42.5 million bond issuance to fund its continued expansion.

The sale to GPF reflects continued investor appetite for B2B SaaS platforms serving the SME segment, particularly those with recurring revenue models and established telecom and payments partnerships. For Metric Capital, the exit validates a thesis around acquiring distressed assets and transforming them into scalable subscription businesses. Financial terms of the transaction were not disclosed.