Private equity firm Hg has injected a growth capital round into Durham‑based AI sports platform Teamworks, pushing the company’s valuation past $1.5 billion. The deal also includes participation from AllianceBernstein. Teamworks, founded in 2004 by CEO Zach Maurides, supplies data and communication tools to professional leagues and clubs, positioning it as a core technology provider in elite sport.

Teamworks has built its portfolio through a string of acquisitions, most recently absorbing the enterprise arm of Pro Football Focus. Earlier purchases such as Zelus Analytics, Telemetry Sports and Sportlogiq expanded its analytics and video‑capture capabilities, creating a unified platform that rivals traditional scouting solutions and appeals to teams seeking data‑driven performance insights.

The infusion of capital gives Teamworks the runway to deepen its AI models and broaden global sales, a move that could reshape spending patterns among franchises that traditionally allocate millions to scouting and performance staff. Investors will watch whether the valuation holds as the company scales, but the funding round signals confidence in data‑centric sport management.

With major leagues already onboard, Teamworks aims to extend its reach into emerging markets such as esports and collegiate athletics, where data infrastructure remains fragmented. Success there would cement its status as the de‑facto operating system for modern sport organizations.