Former Juventus chief Andrea Agnelli re‑emerges in sports finance with the launch of Gamma Waves Partners, a Amsterdam‑based fund targeting innovative competitions, tech platforms and minority stakes in teams. The firm counts co‑founders Rocco Benetton and ex‑Italian captain Giorgio Chiellini among its backers, signaling a high‑profile consortium eager to reshape fan engagement and to tap new revenue streams.

Gamma Waves has secured €55 mn in firm commitments, half of its €100 mn fundraising goal, while Agnelli declined to reveal his personal stake. Chief investment officer Kyang Yung says the vehicle aims for a 25 per cent internal rate of return, focusing on mature start‑ups that blend sport, AI‑generated content and performance technology in the evolving digital sports market.

By assembling owners, operators, athletes and tech investors at the same table, Gamma Waves hopes to capture value that traditional clubs miss, joining rivals such as Bruin Capital and Left Lane Capital in the fast‑growing sports‑tech arena. Its first deal under review could set a benchmark for private‑equity style funding of emerging leagues and could influence future league structures.