Gemspring Capital-backed Residence has acquired GateMaker, a Santa Monica-based influencer marketing agency founded in 2021. The deal combines Residence's network of nine creative companies with GateMaker's social media expertise, though financial terms remain undisclosed.

GateMaker will maintain its brand identity and leadership team post-acquisition, suggesting Residence values the agency's established market position. The influencer marketing sector has grown rapidly as brands shift advertising budgets toward social media platforms.

Residence operates as a collective of independent creative firms, positioning itself as a one-stop solution for clients seeking diverse marketing services. By adding GateMaker's capabilities, the company strengthens its offerings in the fast-growing influencer space.

The acquisition reflects private equity's continued interest in consolidating marketing services firms. With no deal value revealed, the move signals strategic positioning rather than a blockbuster transaction.