Capstone Point Holdings has acquired Optimal's entertainment media division, a move that keeps the unit operating under its established brand. The Los Angeles-based Optimad Media, led by founder Kevin Weisberg, will continue as CEO. No financial terms were disclosed in the deal, which was facilitated by Orix Capital's backing of Optimal.

Optimad Media specializes in entertainment media planning and buying, suggesting Capstone Point's interest in expanding its footprint in this niche sector. The acquisition reflects Capstone Point's strategy to consolidate entertainment industry assets while maintaining existing leadership structures. Optimad Media will retain its Los Angeles headquarters and operational independence post-acquisition.

Orix Corporation USA's COO, David Nishida, praised the transition, stating the firm is confident Capstone Point's leadership will elevate the division to new heights. This transaction highlights ongoing consolidation within the specialized media services space as private equity firms seek to strengthen their entertainment portfolios.