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Bansk Group acquires So Good So You wellness shots brand

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Bansk Group has agreed to acquire a majority stake in So Good So You, a Minneapolis-based functional wellness brand known for its wellness shots. The deal will see co-founders Rita Katona and Eric Hall retain equity positions and maintain board seats, while Prelude Growth Partners exits its minority investment. Financial terms were not disclosed.

So Good So You was founded in 2014 and has built a following for its functional wellness shots. The brand's continued growth attracted Bansk Group's interest in taking a controlling position. Katona and Hall's retention of board seats and equity stakes suggests they will remain actively involved in the company's future direction.

The acquisition represents Bansk Group's latest move in the health and wellness sector. For So Good So You, the deal provides capital for expansion while allowing the founding team to maintain influence over the brand's strategic direction.