Tim Cook is stepping down as Apple's CEO next week, with hardware chief John Ternus set to take over. Over his 15-year tenure, Cook shared memorable quotes on innovation, privacy, and leadership. In 2011, he reassured employees that Apple would stay true to its values.

He famously doubled down on product secrecy in 2012. After the Apple Maps launch issues, he apologized, saying they fell short. Cook also spoke about his passion for work, waking at 3:45 a.m. In 2014, he publicly came out as gay, calling it a gift.

He highlighted the Apple Watch's role in health and fitness. He defended privacy as a fundamental human right. He expressed excitement about augmented reality in 2017.

During the COVID-19 pandemic, he thanked frontline workers. Cook predicted Apple's greatest contribution would be in health. He joked about RCS support, saying 'Buy your mom an iPhone.' In 2023, he introduced the Vision Pro as a new era in computing.

As he departs, his legacy is defined by these moments.