Google plans to unveil its next generation of Pixel smartphones, including the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and a new Pixel 11 Pro Fold, on August 12. This announcement precedes Apple's expected iPhone 18 lineup debut in September, positioning Google to launch its devices roughly a month earlier.

Leaked designs for the Pixel 11 series suggest slimmer bezels and a thinner profile compared to the Pixel 10. The Pixel 11 Pro Fold is also expected to see minor design tweaks and a reduced thickness, measuring approximately 10.1mm when folded. Both Apple and Google are mirroring a trend of increased base storage, with Google likely to follow Apple's move from 128GB to 256GB for its new models.

Consumers may face higher prices for the Pixel 11 devices, with reports indicating a potential €100 increase in Europe due to rising DRAM costs. This mirrors price hikes from Apple on its Macs and iPads and anticipated increases for the iPhone 18 Pro and Pro Max. The competitive foldable market will see Google and Samsung, both with established foldable designs, go head-to-head with Apple's anticipated first foldable iPhone.