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Apple TV Sports Deal Brings F1, MLS, MLB to Bars Nationwide

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Apple has struck a deal with EverPass Media to bring Apple TV sports content to commercial venues across the United States. The agreement allows EverPass customers including restaurants, hotels, and sports bars to access Formula 1, Major League Soccer, and Major League Baseball through the EverPass Core package at no additional cost.

EverPass bundles premium sports content for businesses that want to air sporting events for patrons. The expanded package now includes all-access coverage of every F1 Grand Prix with practice, qualifying, and Sprint sessions, plus enhanced MLS feature matches, the MLS All-Star Game, Leagues Cup, MLS Cup, and Friday Night Baseball with two MLB games per week. The EverPass Core package already features Paramount+'s UEFA Champions League, Prime Video's Thursday Night Football, NBA, and WNBA content.

Apple TV sports content will be available through EverPass alongside NFL Sunday Ticket, Peacock Sports Pass, and other major sports offerings. This move expands Apple's sports footprint beyond individual subscribers to commercial venues, potentially increasing viewership for its growing sports portfolio while giving businesses a consolidated source for premium sports programming.