Spotify is rolling out Memberships to podcast creators in 34 markets, replacing its 2021 podcast subscriptions. The feature allows eligible creators to charge a monthly fee for exclusive content, with creators retaining 90% of the revenue. Eligible shows must be hosted on Spotify for Creators or Megaphone and have at least three published episodes, 100 listeners or viewers, and 100 consumption hours on Spotify in the previous 30 days.
Creators can offer up to three tiers of benefits, including exclusive audio or video, bonus episodes, fewer ads, early access, and archive access. Both Free and Premium users can access Membership options on a show's Spotify page. The checkout process occurs on the web to avoid Apple and Google fees.
Spotify provides targeted promotions, analytics, and exportable member data to support creators. Initial partners include The Adam Friedland Show, Making Sense with Sam Harris, The Shawn Ryan Show, and YMH Studios' network. The feature launches alongside existing monetization methods like advertising and sponsorships.
Source: GSMArena · Summarized by HeadlinesBriefing