A new report indicates Samsung will provide Apple with its highest-grade OLED panels for the iPhone 18 series, including LTPO+ technology. This shift is attributed to BOE's inability to meet Apple's stringent brightness standards, potentially moving production to Samsung and LG.

This supply chain move suggests Samsung's top-tier display technology is being reserved for Apple, while its own upcoming Galaxy S26 phones may use panels similar to their predecessors. The advanced LTPO+ screens could enable Apple to place Face ID sensors behind the display, reducing the need for a notch.

The decision highlights the complex dynamics of the display market, where Samsung Display serves both a key competitor and a major client. For consumers, this could mean a brighter, more integrated iPhone display, while Galaxy users might see fewer hardware advancements in the short term.