Samsung's Galaxy S26 series is now officially available worldwide, marking the end of pre-orders for the flagship lineup. The new phones, particularly the S26 Ultra, have proven to be a massive hit, capturing a significant share of pre-orders. According to reports, the Ultra model alone accounted for 70% of pre-orders globally, a figure that aligns with Korean market data but falls short of its 80% US share. This dominance is stark, as the Ultra increased its pre-order share by 10% compared to last year's S25 Ultra, largely at the expense of the mid-range S26 and S26+ models. Even the S26 series as a whole saw pre-orders surpass last year's S25 numbers in Europe, where Ultra pre-orders were up 20% year-over-year. The success extends beyond the phones, as Samsung's new Galaxy Buds4 series also concluded their pre-order period today.

Beyond the Ultra's pre-order success, Samsung provided specific pricing details for the S26 lineup. The 256GB 12GB RAM models start at €1,449 for the Ultra, €1,249 for the S26+, and €999 for the base S26. These prices, available through Samsung's affiliate partners, reflect the premium positioning of the new flagships. While the Ultra clearly drove most of the initial demand, the broader S26 series performance indicates sustained interest in Samsung's latest flagship technology across different tiers.

The overwhelming pre-order success of the S26 Ultra, particularly its 70% global share, underscores its status as the standout model in Samsung's new lineup. This dominance, coupled with the series' overall strong pre-order numbers across Europe, signals robust consumer demand for Samsung's latest flagship innovations. Consumers now have access to the new Galaxy S26 series globally, with the Ultra model leading the charge in pre-order popularity.