Samsung India has officially launched the Galaxy A37 and Galaxy A57 in the local market, following their global debut. The A37 starts at INR 41,999 ($446) for 8GB/128GB storage and goes up to INR 52,999 ($564) for 12GB/256GB. The A57 begins at INR 56,999 ($606) for 8GB/256GB and reaches INR 62,999 ($670) for 12GB/256GB. Both models feature updated designs, Exynos chips, triple cameras, and 5,000 mAh batteries supporting 45W fast charging. They are available for pre-order now, with open sales starting April 10. Buyers can get INR 3,000 off using select bank cards and benefit from zero-down EMI plans with 24-month zero-interest and potential trade-in value.

This marks the entry of these mid-range devices into the competitive Indian smartphone segment. The A37 offers a more affordable entry point at approximately $446, while the A57 positions itself higher at nearly $606. Key differentiators include the significantly larger battery capacity and the fast-charging capability, which are notable upgrades for this series. The launch timing aligns with the ongoing demand for budget-friendly options with enhanced battery life and charging speed.

The A37 comes in Awesome Lavender, Awesome Charcoal, and Awesome Graygreen, while the A57 is available in Awesome Navy, Awesome Icyblue, and Awesome Lilac. Both models leverage the Exynos chipset, a common choice for Samsung's mid-range lineup, ensuring decent performance for everyday tasks. The pre-order period allows consumers to secure their devices ahead of the April 10 launch, with the bank card discounts and EMI offers providing additional incentives for early purchases.