Samsung's Galaxy A37 and Galaxy A57 smartphones have launched in the UK after their recent debut in the US and select markets. Both models are now available through Samsung's official website and select retailers, offering consumers expanded choices in the mid-range segment.

The Galaxy A37 starts at £399 for the 6GB+128GB variant and goes up to £459 for the 8GB+256GB model. An Enterprise Edition with 6GB+128GB is priced at £409. The Galaxy A57 commands higher prices, ranging from £529 for the 8GB+256GB version to £699 for the premium 12GB+512GB configuration, with an Enterprise Edition at £489.

Both devices feature Exynos processors - the A37 uses the Exynos 1480 while the A57 is powered by the Exynos 1680. The A37 offers four color options including Awesome Lavender and Awesome Charcoal, while the A57 comes in shades like Awesome Navy and Awesome Icyblue. These launches strengthen Samsung's competitive position in the UK mid-range market against rivals like Xiaomi and OnePlus.