Samsung has released hands-on videos of the Galaxy A57 and A37 ahead of their launch, confirming key details leaked earlier. The A57, expected in Lilac, Navy, and Charcoal, will launch at THB 17,999 ($554) for 12/256GB and THB 20,999 ($646) for 12/512GB. The A37, available in Charcoal, Greygreen, and Lavender, launches at THB 13,999 ($430) with a single 8/256GB configuration. Both devices feature glass and metal designs with triple rear cameras, One UI 8.5 on Android 16, and 5,000mAh batteries with 45W charging. The A57 boasts a 6.6-inch AMOLED (120Hz), Exynos 1680, 6/8/12GB RAM, and 128/256GB storage, while the A37 offers a 6.7-inch AMOLED and Exynos 1480.

These leaks provide the most concrete details yet, showing Samsung targeting the mid-range segment with competitive specs. The A57's larger screen and higher-end processor position it as a premium option within the A-series, while the A37 offers a more compact form factor at a lower price. Both devices emphasize battery life and fast charging, key selling points for budget-conscious consumers. The confirmed specs align with Samsung's strategy to refresh its A-series with more powerful chipsets and improved displays.

Samsung's release of hands-on videos signals a shift towards greater transparency before launch, potentially reducing speculation. The A57 and A37 are poised to compete directly with other mid-range flagships like the Google Pixel 8a and Xiaomi Redmi Note 12, offering strong performance and features at accessible price points. Their launch timing suggests a push to capture market share ahead of the holiday season.