Samsung drops prices on its flagship line, shaving £100 off the Galaxy S26 and Galaxy S26 Ultra. The Galaxy S25 FE follows with a £130 cut, while the foldable Galaxy Z Fold7 slashes £200 from its original tag. Consumers eye the foldable’s lower entry point as a chance to own a premium design at a more accessible price for today and now.

Apple follows suit, offering a £100 discount on the iPhone 16 and up to £250 off the iPhone Air, depending on storage. Google’s Pixel 10 drops £250, while the Pixel 10 Pro XL enjoys a £300 cut, attracting buyers who value larger displays and cameras. Xiaomi keeps its 17 series on sale, with the standard model down £200 and the Ultra version £100 for enthusiasts.

Other deals spread across the market: OnePlus 15R saves £135, the Redmi Note 15 Pro and Pro+ drop £70 and £100 respectively, and Motorola’s Edge 70 cuts £205. The Nothing Phone (3) also sees a £100 reduction for consumers. These price moves give budget‑to‑mid‑tier buyers access to high‑spec devices, tightening competition among flagship makers.