Samsung's Galaxy S26 series already sees price drops just one week after launch. The Galaxy S26 Ultra 512GB drops to €1,230 (25% off), while the vanilla S26 receives 28% discount. Amazon offers last year's S24 Ultra at €865, though customers miss out on newer features like the Privacy Display and battery improvements.

Poco launches its X8 series with the X8 Pro Max establishing itself as a sub-€500 "flagship killer" featuring the Dimensity 9500s chip and an impressive 8,500mAh battery. The slightly more affordable X8 Pro trades some performance for a lower price point, while Redmi's Note 15 Pro enters with a 200MP main camera despite mid-range performance elsewhere.

Beyond Samsung and Poco, the market offers compelling alternatives. Motorola's Edge 70 hits a new low at €480, vivo introduces the V70 with a rare telephoto camera in its mid-range, and Realme's GT 8 Pro delivers flagship specs at under €1,000. Nothing's Phone (4a) Pro joins with pre-order discounts, creating a diverse smartphone market with options for every budget.