Apple is set to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra on September 9. Traditionally, Apple starts pre-orders the Friday following an announcement, which would be September 11. However, due to historical reasons related to the September 11 attacks, Apple is rumored to delay pre-orders to Saturday, September 12.

The usual 5AM PT pre-order start time may shift to midnight PT. This timeline would also apply to the Apple Watch Series 12 and other September 9 announcements. The iPhone Ultra may follow a separate pre-order schedule, potentially arriving later than the Pro and Pro Max models despite being unveiled simultaneously.