The foldable iPhone Ultra and iPhone 18 Pro launch is coming. Here's how and when to watch the event live. Apple will unveil the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable phone, the iPhone Ultra. The presentation will also be Apple's first major product event after new CEO John Ternus takes over on September 1.

The company will follow its recent prerecorded format, with media and other guests gathering at Apple Park for an in-person component. Viewers elsewhere will watch the polished presentation as it streams. The iPhone 18 Pro event begins Wednesday, September 9, at 10 a.m. PDT and 1 p.m. EDT. Viewers in the United Kingdom can tune in at 6 p.m. BST, while the presentation starts at 7 p.m. CEST in Central Europe and 10:30 p.m. IST in India.

The stream begins September 10 at 1 a.m. in China, 2 a.m. in Japan, and 3 a.m. in Sydney. Opening the stream a few minutes early will help viewers avoid missing the first announcement. Apple's official event page includes an Add to Calendar option. The calendar entry adjusts the starting time for the viewer's location.

On an iPhone, iPad, or Mac, open Apple's event page in a web browser or use the Apple TV app. The stream is free, and an Apple TV subscription isn't required. Apple TV 4K owners can open the TV app and select the event from the Home screen. If the event card isn't immediately visible, use Search or open Apple.com on another device. AirPlay offers another route to a larger screen. Start the stream on an iPhone, iPad, or Mac, then send it to an Apple TV 4K or AirPlay-compatible smart television connected to the same Wi-Fi network.

Windows and Android users can watch through Apple's website or the official YouTube stream. The YouTube placeholder is live and selecting "Set Reminder" will send a notification when the presentation begins. YouTube is also the simplest option on many smart televisions, streaming devices, and game consoles. Apple will make a replay available through its event page and the Apple TV app after the broadcast.