Google is unveiling the Pixel 11 family on August 12, and VP of Devices and Services Shakil Barkat has confirmed price hikes across the entire lineup. Barkat cites an unprecedented surge in memory costs, stating the company has "shielded" customers from "supply fluctuations for as long as possible" but "economics have fundamentally shifted."

The entire Pixel family, including existing models like the Pixel 10a, will see "price adjustments" rolled out dynamically. While exact figures weren't disclosed, Barkat noted Google will offer promos and trade-in deals to soften the impact.

Leaks suggest the Pixel 11 Pro XL and Pixel 11 Pro Fold will increase by $100, while the Pixel 11 and Pixel 11 Pro will drop the 128GB storage option, effectively raising base prices by $100. The Pixel 11 Pro reportedly drops to 12GB of RAM from 16GB, another cost-saving measure.