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Dreame taps Ronaldo to boost smart‑home brand

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Dreame Technology has signed football icon Cristiano Ronaldo as its global ambassador, linking the brand’s smart‑home lineup with the athlete’s worldwide appeal. The partnership will see Ronaldo’s likeness on robot vacuums, kitchen appliances, TVs and personal‑care gadgets, reinforcing Dreame’s push into premium smart‑living markets. Both sides cite a shared focus on performance and discipline.

Ronaldo praised Dreame’s commitment to innovation, saying the company delivers “top‑tier performance” that makes life easier. Dreame’s Global President Colm Chang echoed the sentiment, noting the athlete’s “excellence, focus and discipline” align with the brand’s philosophy. The collaboration will launch under the slogan Dreame to Win, tying a winning mindset to its for upcoming product range.

The move signals Dreame’s ambition to compete with established smart‑home players by leveraging celebrity power to boost visibility. Consumers will encounter Ronaldo branding on devices sold in Europe and Asia, potentially driving significantly higher conversion rates for premium models. By pairing a sports superstar with everyday appliances, Dreame aims to cement its position as a leader in intelligent home technology among tech‑savvy households.