A rare Cristiano Ronaldo card commanded $1.35 million in a private sale through Fanatics Collect, marking a new benchmark for soccer memorabilia. The 2018 Panini Kaboom green 1-of-1 card, featuring Ronaldo during his Juventus tenure, eclipsed the previous Ronaldo record of $420,000 set just days earlier.

This transaction ranks as the second-highest soccer card sale ever, trailing only Lionel Messi's $1.5 million rookie card. The Panini Kaboom set released these ultra-rare parallels exclusively through a rewards program, never reaching public circulation. Only two Ronaldo cards have ever surpassed the $350,000 threshold, both selling within the past week.

High-end collector "cherubcards" confirmed selling the card after acquiring it in March 2024. The sale coincides with Ronaldo's recent triumph, capturing his first Saudi Pro League title with Al Nassr. His inclusion in Portugal's World Cup squad for a sixth appearance adds further momentum to his enduring market appeal.

The transaction underscores soccer's growing presence in the premium collectibles market, where elite player cards now rival traditional sports memorabilia in value.