Apple launched the iPhone 17e, a subtle update over the 16e, featuring a new C1X modem and doubled storage options starting at 256GB, though it lacks a 128GB variant. The phone maintains the same $599 price despite the increased capacity, with deliveries beginning March 11. Alongside the iPhone, Apple introduced the M5 Pro and M5 Max processors and a new iPad Air with the M4 chipset. The most notable reveal was the MacBook Neo, Apple's first budget Mac powered by an A18 Pro chip. This 13-inch laptop features a 3:2 aspect ratio IPS LCD, Magic Keyboard without Touch ID, and starts at $599 in multiple colors, shipping March 11.

Infinix debuted the Note 60 Ultra, designed by Pininfarina, boasting a 200MP main camera and a massive 7,000mAh battery. The phone's unique camera island uses a matrix-dot display and red LED digital taillight. Meanwhile, Nothing launched the Phone (4a) and Phone (4a) Pro, with the Pro model featuring a metal unibody, 144Hz display, and Snapdragon 7 Gen 4 SoC. Both models share similar cameras, with the Phone (4a) starting March 13 and the Pro arriving March 27.

Samsung's Galaxy S26 Ultra review revealed a significant shift in telephoto lens design, abandoning the periscope setup for a conventional lens with parallel sensor alignment. This change doubles the close focusing distance to 52cm and produces traditional circular bokeh highlights, differing from the S25 Ultra's rectangular highlights. This design update impacts telephoto photography capabilities and user experience.