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Apple Scraps Vision Pro Successors for Smart Glasses Push

GSMArena •
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Leaked images suggest Apple tested a black version of its Vision Pro headset, though it remains unclear whether this variant will reach consumers or was shelved during development. The mysterious prototype emerged through social media posts, adding speculation to the company's mixed-reality strategy. While the white model has been available for some time, this darker alternative hints at Apple's design exploration.

Analyst Ming-Chi Kuo has dramatically revised his Apple headset roadmap, eliminating any Vision Pro successor entirely. According to Kuo, the cancellation stems from John Ternus, who will reportedly prioritize smart glasses over continued headset development. This strategic pivot reflects concerns about mass-market appeal and pricing, as the Vision Pro's premium positioning limited adoption.

Apple's new focus centers on two smart glasses iterations: a screen-less version targeting a 2027 release to compete with Meta Ray-Ban, followed by optical waveguide glasses now delayed until 2029. These wearable devices represent a shift toward more accessible augmented reality experiences, potentially addressing the Vision Pro's $3,500 price barrier. The decision signals Apple's acknowledgment that mainstream AR adoption requires different form factors.

The cancellation raises questions about Apple's long-term mixed-reality vision and whether competitors will capitalize on this strategic retreat. Developers and early adopters who invested in Vision Pro may face an uncertain ecosystem future.