X introduces a new History tab on iOS to centralize bookmarks, likes, articles, and long videos, replacing the old bookmarks section. The feature allows users to revisit saved or viewed content privately, addressing the platform’s fast-paced Timeline. Nikita Bier, product head, stated the tab helps users “catch up on long-form content,” emphasizing privacy as a core design principle.

The move reflects X’s effort to retain users amid declining engagement, though critics note its execution feels tone-deaf given the platform’s broader issues. May 12 rollout coincides with TechCrunch’s report on reduced like visibility, signaling a shift toward discretion.