The UK's Competition and Markets Authority will take a lighter regulatory approach to Apple and Google's app stores compared to the EU's Digital Markets Act. Rather than imposing binding rules, the CMA will accept voluntary "commitments" from the tech giants on app review processes, rankings, data usage, and interoperability. This marks a significant departure from Europe's strict enforcement.

Unlike the EU, which forced Apple to open iOS features and reduce fees, the UK's approach is described as "pragmatic" and "not legally binding." Former CMA director Tom Smith told the Financial Times that these measures are more like suggestions than enforceable regulations. The CMA will monitor metrics like app approval rates and developer complaints to ensure compliance.

Apple and Google have both expressed satisfaction with the arrangement, with Apple emphasizing that the commitments allow continued privacy and security innovations. The UK's softer stance may be influenced by geopolitical considerations, as French President Emmanuel Macron warned that the US could target EU digital regulations. The CMA retains the option to impose stricter requirements if companies fail to meet their voluntary commitments.