Tesla has renamed its Full Self-Driving feature to "Assisted Driving" on European websites, including Germany, Spain, and France. European regulators had raised concerns that the original name could mislead consumers into believing the system enables fully autonomous driving. The German Transport Ministry stated the term is "somewhat misleading" since the system remains supervised and only provides assistance for tasks like accelerating and braking.
Tesla agreed to the rebranding after discussions with Transport Minister Steffen Bilger, who will now advocate for the system's timely approval across Europe. Currently, Tesla Assisted Driving is available in the Netherlands, Denmark, Belgium, Slovenia, the Czech Republic, and Croatia. Swedish and Italian authorities are also reviewing whether the name could cause consumer confusion.
The rebranding aims to remove regulatory hurdles for broader rollout across the continent.
Source: Engadget · Summarized by HeadlinesBriefing