Substack has officially launched a dedicated TV app for Apple TV and Google TV devices, marking its next step beyond newsletters and live video. The app centers on long-form video content from creators and publications you follow, featuring a 'For You' algorithmic section and dedicated channel pages. Access mirrors your existing subscription tier.

This move follows Substack's expansion into live video 16 months ago, which attracted former cable news personalities like Jim Acosta. The new app aims to provide a more reliable viewing experience for that content on a bigger screen. However, the company notes that features like audio posts and improved discovery are still in development.

While some creators have praised the TV app as a 'game-changing moment' for independent media, others in Substack's community have expressed skepticism. Critics argue the platform should focus on elevating the written word rather than chasing video trends. The app's success will depend on whether it can attract a new audience without alienating core subscribers.