Apple has rolled out a 15‑minute survey to a select group of its Apple TV subscribers, probing how the service stacks up on content quality, creator diversity, and the pull of awards. Participants rate production values of original series and indicate how much they relate to characters and storylines, giving the company a granular view of user sentiment across multiple demographics.

The questionnaire asks which genres users crave more, listing options from sports commentary and stand‑up comedy to competition‑reality and localized language titles alongside staples like crime and horror. A dedicated sports block gauges fandom levels for F1, tennis, the NBA, NFL and other leagues. Apple also checks how important classic film libraries and family‑sharing features are to subscribers for future programming.

At $12.99 a month, Apple TV competes with entrenched players by bundling hits such as Severance and The Morning Show, yet the survey reveals gaps in sports and localized content that could sway churn rates. By mining these responses, Apple can fine‑tune its lineup before the fiscal quarter, ensuring the service remains a compelling reason for households to stay subscribed in the competitive streaming market.