Apple and MLB unveiled the July lineup for the Friday Night Baseball doubleheader on Apple TV. Each matchup streams at no extra charge for anyone with an Apple TV subscription. The schedule runs through the end of the month, giving baseball fans a steady stream of live games without the traditional cable bundle. Games feature high‑definition feeds and real‑time stats, enhancing the at‑home viewing experience.

Apple TV bundles the games into its $12.99‑per‑month service, competing directly with network sports packages. To drive new sign‑ups, the company offers a one-month free trial to eligible U.S. and Canadian users who join before July 5. It covers both brand‑new accounts and reactivations, pulling back lapsed users. Existing subscribers keep access, while the promotion aims to convert casual viewers into paying members.

The move signals Apple’s broader push to make its streaming platform a hub for live sports, joining recent deals for soccer and college basketball. By integrating baseball into the core catalog, Apple positions itself against rivals like Amazon Prime Video, which still charges extra for marquee events. Analysts say the sports bundle may reduce churn.