Apple TV is making MLS games completely free for subscribers starting this week as the new season kicks off. The streaming platform just released a promotional video highlighting the expanded sports offerings. This move represents a significant push by Apple TV to compete in the live sports streaming market.

Major League Soccer has been available on Apple TV since 2023 through a dedicated subscription, but this new free access marks a dramatic shift in strategy. The timing coincides with the start of the 2026 MLS season, giving subscribers immediate access to live matches without additional fees. Apple has been steadily building its sports portfolio to attract more viewers to its streaming service.

The promotion comes as streaming services increasingly compete for sports rights and viewers. By offering MLS at no extra cost, Apple TV aims to differentiate itself from competitors like ESPN+ and Paramount+. This could prove particularly appealing to soccer fans who have been hesitant to pay for another streaming service just for sports content.